Case Study: Transforming a Small Business with Squarespace
When Luna & Bloom, a holistic wellness brand, first approached us, they had passion, a loyal client base—and a digital presence that didn’t reflect any of it. Their website was outdated, hard to navigate, and wasn’t showing up in search results. In just under 3 weeks, we helped them go from scattered ideas to a fully functioning Squarespace site that now brings in consistent leads and builds real trust with new visitors.
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The Challenge: A Website That Was Holding Them Back
Luna & Bloom were using an outdated Wix template that hadn’t been updated in years. Their brand identity—rooted in calm, healing, and natural living—wasn't coming through visually or in their messaging. Worse, their site was missing the basics:
It wasn’t mobile responsive.
They had no on-page SEO.
There was no clear call-to-action guiding visitors.
The design was cluttered and inconsistent.
This meant lost opportunities, missed client inquiries, and a general lack of confidence in sharing their link.
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Our Strategy: Bringing Clarity, Confidence, and Conversion
We started with a deep dive into their brand values and target audience. From there, we created a streamlined website strategy built on Squarespace using one of our custom templates—designed specifically for wellness professionals.
Here’s what we focused on:
Clear Brand Messaging: We refined their copy to speak directly to their ideal client. Visitors now immediately understand what Luna & Bloom offers and who it’s for.
Modern, Mobile-First Design: With more than 60% of users on mobile, we built a layout that looks beautiful and functions perfectly on phones and tablets.
SEO Optimization: We implemented the basics—titles, meta descriptions, and alt text—to help them rank on Google.
Strong Visual Identity: Soft colors, clean fonts, and curated photography helped create a vibe that matched their mission.
Built-In Blog: To support content marketing and future growth, we included a blog section that they could easily update themselves.
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The Results: More Traffic, More Clients, More Confidence
In the first month after launch, Luna & Bloom saw:
A 230% increase in site traffic, largely thanks to improved SEO and a better user experience.
Double the client inquiries, with more people booking consultations directly from the site.
Increased time on page, meaning users were actually reading and engaging with the content.
Positive feedback from both new and existing clients who praised the professionalism and feel of the new site.
Most importantly, the founders said they finally felt proud of their online presence.
> “The process was seamless. We finally feel proud to share our website! Clients have been commenting on how professional and inviting it feels. We couldn’t have done it without your team.”
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Need a Website That Actually Works for You?
Whether you’re a wellness coach, creative entrepreneur, or small business owner, we help transform ideas into powerful online experiences—without the overwhelm. Our Squarespace templates and design services are built to convert, connect, and grow your brand
