A

• Algorithm: A set of rules used by search engines to rank pages in their search results.

• Alt Text: Descriptive text for images that helps search engines understand image content and improves accessibility.

• Anchor Text: The clickable text in a hyperlink, often containing relevant keywords.

• Authority: A metric indicating the trustworthiness and credibility of a website.

B

• Backlink: A hyperlink from another website to yours, used by search engines to measure authority and relevance.

• Bounce Rate: The percentage of visitors who leave your website after viewing only one page.

• Breadcrumbs: Navigation elements that help users and search engines understand a website’s hierarchy.

C

• Canonical Tag: An HTML tag used to specify the preferred version of a web page to prevent duplicate content issues.

• Click-Through Rate (CTR): The percentage of users who click on a link after seeing it in search results.

• Crawling: The process where search engine bots scan the web for new or updated pages.

D

• Domain Authority (DA): A score indicating the likelihood of a website ranking in search engines, calculated by tools like Moz.

• Duplicate Content: Content that appears on more than one URL, which can confuse search engines.

E

• E-A-T: Expertise, Authoritativeness, and Trustworthiness; a Google concept for evaluating content quality.

• External Link: A link that points to a webpage on a different domain.

F

• Featured Snippet: A summary of an answer to a user query, displayed at the top of Google search results.

• Focus Keyword: The primary keyword a webpage is optimized for.

G

• Google Analytics: A free tool to track website traffic and user behavior.

• Google Search Console: A tool for monitoring website performance in Google search results.

H

• Header Tags (H1, H2, etc.): HTML elements used to define headings and subheadings, improving content structure.

• HTML: The standard markup language for creating web pages.

I

• Inbound Link: Another term for a backlink.

• Indexing: The process by which search engines store and organize content found during crawling.

K

• Keyword: A word or phrase that users type into search engines.

• Keyword Density: The percentage of times a keyword appears in content relative to its total word count.

• Keyword Research: The process of finding and analyzing terms that users search for.

L

• Landing Page: A standalone page designed for a specific marketing campaign or goal.

• Latent Semantic Indexing (LSI) Keywords: Related terms that help search engines understand content context.

• Link Building: The process of acquiring backlinks from other websites.

M

• Meta Description: A short description of a webpage that appears in search engine results.

• Meta Tags: HTML elements providing information about a webpage to search engines.

• Mobile-Friendly: A website design that works well on mobile devices.

N

• NoFollow: An HTML tag that tells search engines not to follow a specific link.

• Navigation: The menu structure that helps users explore a website.

O

• Off-Page SEO: Techniques performed outside a website to improve its search engine ranking, such as link building.

• On-Page SEO: Optimization of individual webpages, including content, HTML, and meta tags.

P

• Page Authority (PA): A score predicting how well a specific page will rank.

• Page Speed: How quickly a webpage loads, a key factor in SEO.

• PPC (Pay-Per-Click): A form of online advertising where advertisers pay for each click on their ads.

R

• Ranking: The position of a webpage in search engine results.

• Robots.txt: A file that tells search engines which pages of a website to crawl or not.

S

• Schema Markup: Structured data that helps search engines understand the context of content.

• Search Engine Results Page (SERP): The page displayed by a search engine after a query.

• SEO (Search Engine Optimization): The process of improving a website’s visibility in search engines.

• Site Map: A file that lists all pages of a website, helping search engines crawl and index them.

• SSL (Secure Sockets Layer): A security protocol that encrypts data between a website and its users.

T

• Technical SEO: Optimization of a website’s infrastructure to improve search engine crawling and indexing.

• Title Tag: An HTML tag that defines the title of a webpage, shown in search results.

U

• URL (Uniform Resource Locator): The address of a webpage.

• User Experience (UX): The overall experience a user has on a website, including navigation, design, and content.

V

• Voice Search Optimization: Optimizing content for voice search queries.

• Visibility: The extent to which a website is present in search engine results.

W

• Web Crawler: A bot that scans webpages for search engines.

• White Hat SEO: Ethical SEO practices that comply with search engine guidelines.

X

• XML Sitemap: A type of sitemap that helps search engines find and index all website pages.

Y

• Yoast SEO: A popular WordPress plugin for managing on-page SEO.

Z

• Zero-Click Search: A search result where users get the answer directly on the SERP without clicking on a link.