The Appeal of the Antihero: Business, Ethics, and the Glorification of Fraud
Netflix has increasingly focused on dramatizing the lives of real-life con artists and criminals, presenting series that delve into their intricate schemes and the societal factors that enabled their deceptions. From Inventing Anna to The Tinder Swindler, these shows captivate audiences with stories of deception, ambition, and fraud. However, this trend raises important ethical questions: Are these series simply exploring real-life scandals, or do they risk glorifying criminals and reinforcing the idea that "bad" is somehow "good"?
The Rise of True Crime Dramatizations
Recent Netflix productions have spotlighted notorious figures whose fraudulent activities fascinated and outraged the public. Some of the most notable examples include:
Apple Cider Vinegar – A dramatization of Belle Gibson’s scam, in which she falsely claimed to have cured her terminal brain cancer through natural remedies. Her deception led to a successful app and cookbook before the truth emerged.
Inventing Anna – Based on the true story of Anna Sorokin (also known as Anna Delvey), who pretended to be a wealthy heiress to gain access to New York’s elite social circles. Her fraudulent schemes defrauded banks, hotels, and acquaintances.
The Tinder Swindler – A documentary-style film about Simon Leviev, a man who posed as a billionaire on dating apps, convincing women to "lend" him vast sums of money, which he never repaid.
Madoff: The Monster of Wall Street – A deep dive into the notorious Ponzi scheme orchestrated by Bernie Madoff, which resulted in one of the largest financial frauds in history.
These stories have captivated audiences worldwide, drawing attention to both the audacity of these criminals and the business and financial systems that enabled their scams.
The Appeal of the Antihero in Business and Entrepreneurship
One of the key reasons these shows succeed is their portrayal of criminals as complex, charismatic figures. Traditional storytelling often revolves around clear heroes and villains, but many of these series blur the lines between the two. Viewers see not only the deception but also the intelligence, charm, and ambition that allowed these fraudsters to manipulate others.
This phenomenon has parallels in the business world. Entrepreneurs and executives are often celebrated for their ingenuity and disruption, even when ethical boundaries are pushed. Figures like Elizabeth Holmes (Theranos) and Adam Neumann (WeWork) demonstrate how business leaders can cross ethical lines while still maintaining public admiration—at least for a time. The success-at-any-cost mindset is an alluring narrative, but it raises crucial ethical concerns for entrepreneurs and business owners.
Ethical Concerns and the Risk of Glorification
While these dramatizations aim to provide insight into the psychology of fraudsters and the systemic issues that allow them to thrive, they also risk glamorizing unethical business practices. By emphasizing the ingenuity and audacity of these individuals, the focus can sometimes shift away from the damage they caused to their victims.
For instance, Inventing Anna portrays Sorokin as an ambitious young woman who "hustled" her way into high society. While the show acknowledges her crimes, it also highlights her charm and intelligence, leading some viewers to admire her rather than condemn her. Similarly, The Tinder Swindler showcases Leviev’s extravagant lifestyle, which—despite being funded by fraud—can seem enviable to some.
This raises important ethical questions for businesses and entrepreneurs:
Are these shows sending the message that deception can be a legitimate strategy for success?
Do they unintentionally inspire copycats who see fraud as a shortcut to wealth and influence?
Should content creators bear responsibility for how audiences interpret these narratives?
How can businesses balance ambition with ethical decision-making?
Are These Stories Cautionary Tales for Entrepreneurs?
Despite concerns about glorification, proponents argue that these series serve as cautionary tales. They expose vulnerabilities in legal, financial, and business systems, shedding light on how easily people can be manipulated. By illustrating the mechanics of fraud, they can educate business owners and aspiring entrepreneurs on ethical decision-making and risk management.
For example, The Tinder Swindler has prompted discussions about online fraud and financial security. Similarly, Apple Cider Vinegar exposes the dangers of misinformation in the wellness industry, showing how social media can be used to manipulate public trust. Business leaders and investors can learn valuable lessons from these case studies—how to spot unethical practices, avoid high-risk financial entanglements, and ensure transparency in operations.
Conclusion: Where Do We Draw the Line in Business Ethics?
Netflix’s portrayal of con artists and criminals is a reflection of society’s fascination with deviant behavior and the blurred lines between right and wrong. While these shows offer deep psychological insights and critique flawed societal structures, there is a fine line between exploration and glorification.
For business owners and entrepreneurs, the key takeaway is not just entertainment but a serious reflection on ethics in business. Success should not come at the expense of integrity, and short-term gains achieved through deceit often lead to long-term consequences. Understanding the balance between ambition and ethics is crucial for sustainable business growth.
At Ultra Instinct Management, we believe in promoting ethical entrepreneurship—building businesses that thrive on innovation, integrity, and long-term value rather than deception and shortcuts. The responsibility lies with both creators and viewers to maintain ethical storytelling and critical consumption, just as businesses must prioritize transparency and trust.
Ultimately, the question remains: Are these shows revealing uncomfortable truths about business and society, or are they simply making villains into heroes?
